Online Auction - Israeli Culture of the 60s, 70s and 80s
Publicity Poster for A.A. Beer – Early 1960s
Opening: $150
Sold for: $188
Including buyer's premium
Publicity poster for the Israeli Beer A.A. Poster features a bottle of beer and two glasses of beer, with a reflection of a couple dining around a table in one of the glasses. The slogan "Bira Alef Alef, Alef Alef LeTiv UleTaam" (A.A. Beer, the best for quality and taste) appears on the upper part. The text: "Bira meshubachat - Lekol HaMishpacha" (High quality beer - for the whole family) appears on the bottom of the poster.
A.A. Beer was brewed by "Kabir Ta'asiyot Bira" in Bat Yam, who also produced Nesher Beer. The brewery probably merged with Mivshelet Shechar Leumit of Netanya, producers of Abir Beer.
The slogan on the poster suggests the beer was named A.A. after the slang term for premium quality, but it also might stand for Abir Extra (in Hebrew), one of the Abir Beer's high quality variants.
Signed in print by the designer at top left corner: S. Lieberman.
No date, early 1960s. ?98x68 cm. Very good condition.
A.A. Beer was brewed by "Kabir Ta'asiyot Bira" in Bat Yam, who also produced Nesher Beer. The brewery probably merged with Mivshelet Shechar Leumit of Netanya, producers of Abir Beer.
The slogan on the poster suggests the beer was named A.A. after the slang term for premium quality, but it also might stand for Abir Extra (in Hebrew), one of the Abir Beer's high quality variants.
Signed in print by the designer at top left corner: S. Lieberman.
No date, early 1960s. ?98x68 cm. Very good condition.
Graphics, design and art
Graphics, design and art