Auction 52 - Jewish and Israeli History and Culture

"Hadran" - "Tnuva" Company Advertising Poster - Otte Wallisch

Opening: $800
Unsold
"Hadran, Shatita Ve'Od Ratzita" [Hadran! You Drank and Asked for More], color advertising poster for citrus juices of the "Tnuva" company. Tel Aviv [1940s]. Design: Otte Wallisch. Signed in print: MW [Atelier Machner-Wallisch]. Hebrew.
Color lithograph poster. Illustration of three citrus fruits in orange and yellow, behind them a pair of goblets with drinks in the same colors, with agricultural scenes in the background. At the top of the poster is the Hebrew inscription "Hadran" (Encore!), and on the bottom is the inscription "Shatita Ve'Od Ratzita" (You Drank and Asked for More). Logos of the "Tnuva" company and the agricultural corporation "Eshed-Gat-Rimon".
34.5X49.5 cm. Good-fair condition. Dark paper. Stains. Tears, mostly to margins. Open tear (about 3 cm) to bottom of poster, without damage to illustration or text.
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