"The beverages of 'Rishon Le'Zion' have a long tradition - and do not need to be advertised", advertising poster of "Carmel Mizrahi" wineries. "Hasollel" press, Jerusalem, [ca. 1931].
In the center of the poster is a colorful illustration (linocut, signed in the plate) showing a hand holding a bottle of wine against the background of the sun rising over Rishon Le'Zion wineries. Printed beneath the illustration is a warning regarding forgeries of "Carmel Mizrahi" wines. Printed on the left and right of the illustration are two advertising items - one regarding the quality of Rishon Le'Zion wines, and the other regarding the drinking of "Carmel Mizrahi" wine aboard the zeppelin: "The latest newspaper editions relate that the commander of the 'Zeppelin' Dr. Eckener served all the guests of his airship, while flying over Tel Aviv and Jerusalem - Carmel Mizrahi wine!"
94X62 cm. Fair-poor condition. Folding marks and creases. Stains and dampstains. Tears to margins, some open. Tears along horizontal folding line (among them a coarse tear, about 15 cm long) affecting text.