Lola Beer (1910-1997), seamstress and fashion designer from Tel Aviv. Lola Beer was named "The National Dresser" due to her being the leading designer of the wardrobes of wives of prime ministers and politicians and for high-society ladies. In the 1950s she designed uniforms for El-Al stewardesses and in the 1960s designed the uniforms of IDF women soldiers. She also marketed two perfumes, named "Dimona" and "Dimont".
The collection includes: 5 perfume bottles, 14 printing-blocks for perfume labels and for advertisements, pins and buttons used by Lola Beer, labels, promotional leaflets and other items. Dozens of items, size and condition varies.