Advertisement poster announcing the launch of the daily newspaper "HaTzofe", organ of the Mizrachi movement. Tel Aviv: Strod, 1937.
The daily newspaper "HaTzofe" was founded in Tel Aviv in 1937, by Rabbi Meir Bar-Ilan (Berlin), as the organ of the religious Zionist movement Mizrachi. Until its establishment, no religious-Jewish daily newspapers were published in Palestine. "HaTzofe" reported on current affairs and offered various articles and columns written from a traditional-Jewish and Zionist perspective.
This poster announces with considerable pathos the commencement of publication of "HaTzofe" on December 17, 1937; it urges the public to assist the enterprise through different means, such as subscribing to the newspaper and purchasing advertising spaces.
"HaTzofe" was published regularly for approximately 71 years, until it was merged with the newspaper "Makor Rishon" in 2008.

63X94 cm. Fair-poor condition. Stains, including large dampstains. Fold lines and creases. Closed and open tears to margins (minor damage to text in upper margin), some tears restored with paper on verso. Pinholes. Some abrasions. Singeing to top.

Reference: Chen-Tzion Nayot, "Blessed is He Who Gives Voice to the Voiceless: The Beginning of the Hatzofe Newspaper" (Hebrew). Kesher, 51, Spring 2018.