Lot 116
Collection of Sketches – Beer Advertisements
23 original sketches for beer advertisements [ca. 1950s-60s].
Drawn and painted by hand in various techniques – ink, pencil, watercolor and Gouache on paper.
Among the slogans found in the advertisements: "Beer – a drink for soldiers", "Beer for every temperature", "We always prefer to drink…beer, white and black", etc. Some of the sketches are signed on the reverse: "Liff – Graphics, Tel-Aviv". Sizes and condition vary.
